Azara Blog: Yet another climate change campaign

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Date published: 2009/09/03

The BBC says:

A new environmental campaign, backed by a variety of businesses and celebrities, is launching on Tuesday.

Organisers of the campaign, 10:10, aim to get people in the UK to reduce their carbon footprint by 10% in 2010.

The campaign was created by Franny Armstrong, director of recent film, the Age of Stupid. Partners include the Guardian newspaper and Comic Relief.

"It's now or never for the climate," they said. "Politicians have so far failed to do what needs to be done."
Celebrities such as cook Delia Smith, fashion designer Vivienne Westwood, TV presenter Kevin McCloud and actors Samantha Morton, Colin Firth and Pete Postlethwaite, the star of the Age of Stupid, have signed up.

The minister for energy and climate change, Ed Miliband, has also signed up.

Hey, why not. But needless to say nobody is going to cut their carbon footprint by 10% in one year unless they lose their job or otherwise become significantly poorer. Basically, the more you earn, the more you consume and therefore the more you pollute, whether you pretend to be "green" or not. And of course nobody has a clue what their carbon footprint really is. For example, Ed Miliband is responsible for a department which itself has a huge carbon footprint. Does that count against his tally in any way and is he going to cut their (alleged) emissions by 10%? Is he counting all the trips he does abroad on behalf of the British government? And are Delia Smith, Kevin McCloud and all the other television celebrities counting all the carbon emissions due to their television productions? Obviously it's a recession right now so quite possibly these celebrities will see their income cut by 10% this year, so quite possibly a de facto 10% cut in their emissions will be forced upon them. And the UK GDP is going to fall by 4% or 5% this year, so in effect the emissions (if counted correctly) will have gone down by that. All in all, this campaign is exactly the kind of earnest "guilt trip" campaign you expect from the Guardian, and cheered on by their fellow travellers in the BBC.

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