Cambridge 2000: Coldham's Lane
|Description: Coldham's Lane: billboard for ARM|
It is unusual to
see billboards with job advertisements on them,
particularly for specialised jobs, but in Cambridge
this might just work as a method of recruitment.
It was often said in the late 1990s, particularly by
hi-tech companies, that there was a skills shortage, so
that they could not get the right staff. What this really
meant was that they were not remunerating their employees
sufficiently. When it came to top management this was
accepted, but, funnily enough, not for highly skilled
technical employees. Another option for companies would
be to train people up to the required level, but this is
rarely done in England.
The company doing the advertising was
one of Cambridge's success stories.
After the collapse of the internet pyramid scam (around
the time this photograph was taken) the hi-tech world
of Cambridge, like elsewhere, suffered and hiring
employees was no longer the problem.
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