Date published: 2008/09/29
The BBC says:
Food labelling could end up being ignored by a large number of shoppers, experts suggest.
A "significant" proportion did not take them into account when buying treats such as cakes, show early results from a Food Standards Agency-funded study.
Researchers said this was because shoppers knew they were bad for them but wanted to "indulge" themselves.
They also found a trend for ignoring them when buying supposedly basic essentials such as flour and butter.
Those surveyed said this was because these ingredients were needed and could not be avoided.
How dare the peasants ignore the labelling that the academic middle class control freaks have decided upon. And needless to say, the academic middle class people who have done this (small) study have missed the real point, namely that most people have better things to do with their lives than reading labels to the Nth degree. Being middle class, the researchers instead have to project that it is somehow the peasants being wicked (by "indulging" in food the academic middle class do not like).
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